SOURCE: Digital First Media, Inc.
NEW YORK, NY--(Marketwired - Aug 2, 2013) - Digital First Media today announced the appointment of Diane Newman as Senior Vice President of National Sales.
In her new role, Ms. Newman will be responsible for leading the national sales effort across all platforms for Digital First Media by leveraging the national footprint of 21st Century Media, MediaNews Group and AdTaxi Networks properties. Ms. Newman will also be integral in national strategic sales supporting Digital First Media's national content verticals.
"Diane's experience with leading brands mixed with Digital First Media's growing digital audience and expanding product portfolio positions the Company for strong national revenue growth," said John Paton, Chief Executive Officer for Digital First Media.
"I am thrilled to join Digital First Media, a company that is dedicated to delivering custom, multi-platform, news and information on a national scale. Digital First Media is ahead of the curve in recognizing the need to convert its rich content to digital platforms," said Ms. Newman. "Digital First Media has shown itself to be nimble and able to adapt to the ever-changing media landscape, which is critical for success."
Ms. Newman, who will be based in New York City, will report to Kirk MacDonald, Executive Vice President Sales and Sales Development for Digital First Media.
"Diane's ability to communicate Digital First Media's audience scale and national content strategy to major advertising agencies will be vital to our growth," said Mr. MacDonald. "Her proven ability to deliver revenue across a diverse publishing portfolio will benefit Digital First Media as she leads our national sales team," said Mr. MacDonald
Prior to joining Digital First Media, Ms. Newman founded Pinkwaternewman Sales Solution, a New York-based media-consulting firm.
Ms. Newman previously served as Executive Vice President Group Publishing Director for American Media, Inc. where she led the magazine portfolio that includes Shape, Fit Pregnancy and Natural Health. She previously served as Vice President Group Publisher at Meredith for its Parents Network, including Parents and American Baby magazine. Prior to that Ms. Newman served as Senior Vice President/Group Publisher for American Media Inc., where she led advertising sales and marketing for Shape, Fit Pregnancy and Natural Health.
About Digital First Media
Digital First Media is headquartered in New York City and jointly manages MediaNews Group and 21st Century Media. Digital First Media reaches 66.6 million Americans each month through more than 800 multi-platform products across 18 states.
Source: http://www.marketwire.com/mw/release.do?id=1817329&sourceType=3
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