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We make resolutions to get thinner, be healthier, spend more time with friends and finish that 2,000 page book ? why not make one internet marketing resolution for 2013?
I asked our charming, talented internet marketing team to give me their top resolutions for 2013, and here is what they came up with:
Brian: I want to become more technically savvy, especially with coding!
Amanda: The goal in any Internet Marketing campaign is to have it achieve its highest potential. This requires a little creativity and out of the box thinking. I will ask myself questions like this: What am I doing right? What am I doing wrong? What am I missing out on? What are my client?s competitors doing that we are not doing? What are my client?s competitors not doing that we are doing? Having out of the box thinking will give campaigns that little extra boost they may need.
Karie: Develop more quality content and leverage existing photo opportunities, video opportunities, etc. so we have more to share!
Adrienne: I want to make it a point to read at least two internet marketing industry articles every evening, in an effort to learn all I can and stay up to date! As a personal goal, I want to help my boyfriend market his music and grow his audience!
Trevin: My resolution is to find ways to better utilize big data. There?s so much data available in all avenues of online marketing: visitor data, shopping cart data, freely available data. Nearly all of the websites we work with have large datasets of some sort and I?m hoping to create some scalable ways to put this to work for my clients in their inbound marketing efforts.
Xander: To learn foreign language SEO. It?s the new long tail, and there?s a barrier to entry that most SEO?s won?t cross ? the language barrier?but if you can do it, you can reach a ton more people cheaply.
Benn: Leverage social more for SEO, not just a branding tool. Google is becoming more ?real? in that it is trying to use human action as a factor in ranking what is important. Links were the first sign of this effort and we saw a crackdown on quality this year. I feel we will start to see offline variables affect our SERPS even more in 2013. Social is the closest tool at this point which gives Google signals of importance rather than just link from an article. When I say leverage social, this is more than just having a Facebook Business page. It means creating great content and setting up your site to help visitors share and promote on your behalf. Motivating searchers to become advocates socially both on and offline will be just as important for continued growth organically as getting them to your site in the first place. My resolution is becoming a stronger social advocate for my clients.
Krystal: One of my biggest resolutions is to begin experimenting with more advanced reporting techniques in Google Analytics for my clients. I?d like to give them a wide variety of data that hopefully they will consider of value to their business throughout the year.
Not sure which resolution should be top priority for you or your business? Here are the top areas to pay attention to:
Though it?s been repeated for a few years now, the PC may finally die in 2013. PC shipments declined for the first time ever in 2012, so I foresee mobile advertising ? and with it, responsive web design ? becoming the new norm as everyone switches to tablets, laptops or just mobile phones.
The only place to start online to acquire new business as a local business is to be present in maps and have reviews readily available to prospective customers. Companies without reviews will be burned simply by the lack of reviews, whether they are positive or negative. This trend can only continue as the importance of customer feedback grows.
Social media?s impact will also spread wider within business infrastructures as brand advocates gain importance and influence over their friends, turning fans into marketers themselves.
? Adobe Systems called Cyber Monday 2012 a record day, estimating $1.98 billion in web sales.?More and more people spend their time and money online each year, and I don?t foresee this trend slipping.
Facebook, YouTube, Twitter will inevitably become closely aligned with online search and take it to the next level. Of course, Google+ has begun to tap into the social graph and return results based on connections. In 2013, be sure your company can be found on these platforms.
What if Google knew you?couldn?t?eat gluten while you were searching for restaurants? Semantic mark-up allows Google to understand these secondary requirements without you typing them in. They do, after all, want to be the ?answer engine?. It is only a matter of time before the other engines follow.
Whatever you choose to include in your internet marketing strategy for 2013, stick with it! If you?re making a small change, be sure to measure it. Trying new things inevitably creates hurdles, but do your best to see it through. In most cases, you will be generously rewarded for being one of the first adopters.
Tags: 2013, digital wallet, mobile, new year resolutions, new years, new years eve, new years resolutions, resolutions, semantic search, seo, social
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Source: http://www.webpagefx.com/blog/business-advice/2013-new-year-resolutions/
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Dec. 27, 2012 ? A bird listening to birdsong may experience some of the same emotions as a human listening to music, suggests a new study on white-throated sparrows, published in Frontiers of Evolutionary Neuroscience.
"We found that the same neural reward system is activated in female birds in the breeding state that are listening to male birdsong, and in people listening to music that they like," says Sarah Earp, who led the research as an undergraduate at Emory University.
For male birds listening to another male's song, it was a different story: They had an amygdala response that looks similar to that of people when they hear discordant, unpleasant music.
The study, co-authored by Emory neuroscientist Donna Maney, is the first to compare neural responses of listeners in the long-standing debate over whether birdsong is music.
"Scientists since the time of Darwin have wondered whether birdsong and music may serve similar purposes, or have the same evolutionary precursors," Earp notes. "But most attempts to compare the two have focused on the qualities of the sound themselves, such as melody and rhythm."
Earp's curiosity was sparked while an honors student at Emory, majoring in both neuroscience and music. She took "The Musical Brain" course developed by Paul Lennard, director of Emory's Neuroscience and Behavioral Biology program, which brought in guest lecturers from the fields of neuroscience and music.
"During one class, the guest speaker was a composer and he said that he thought that birdsong is like music, but Dr. Lennard thought it was not," Earp recalls. "It turned into this huge debate, and each of them seemed to define music differently. I thought it was interesting that you could take one question and have two conflicting answers that are both right, in a way, depending on your perspective and how you approach the question."
As a senior last year, Earp received a grant from the Scholars Program for Interdisciplinary Neuroscience Research (SPINR), and a position in the lab of Maney, who uses songbirds as a model to study the neural basis of complex learned behavior.
When Earp proposed using the lab's data to investigate the birdsong-music debate, Maney thought it was a great idea. "Birdsong is a signal," Maney says. "And the definition of a signal is that it elicits a response in the receiver. Previous studies hadn't approached the question from that angle, and it's an important one."
Earp reviewed studies that mapped human neural responses to music through brain imaging.
She also analyzed data from the Maney lab on white-throated sparrows. The lab maps brain responses in the birds by measuring Egr-1, part of a major biochemical pathway activated in cells that are responding to a stimulus.
The study used Egr-1 as a marker to map and quantify neural responses in the mesolimbic reward system in male and female white-throated sparrows listening to a male bird's song. Some of the listening birds had been treated with hormones, to push them into the breeding state, while the control group had low levels of estradiol and testosterone.
During the non-breeding season, both sexes of sparrows use song to establish and maintain dominance in relationships. During the breeding season, however, a male singing to a female is almost certainly courting her, while a male singing to another male is challenging an interloper.
For the females in the breeding state every region of the mesolimbic reward pathway that has been reported to respond to music in humans, and that has a clear avian counterpart, responded to the male birdsong. Females in the non-breeding state, however, did not show a heightened response.
And the testosterone-treated males listening to another male sing showed an amygdala response, which may correlate to the amygdala response typical of humans listening to the kind of music used in the scary scenes of horror movies.
"The neural response to birdsong appears to depend on social context, which can be the case with humans as well," Earp says. "Both birdsong and music elicit responses not only in brain regions associated directly with reward, but also in interconnected regions that are thought to regulate emotion. That suggests that they both may activate evolutionarily ancient mechanisms that are necessary for reproduction and survival."
A major limitation of the study, Earp adds, is that many of the regions that respond to music in humans are cortical, and they do not have clear counterparts in birds. "Perhaps techniques will someday be developed to image neural responses in baleen whales, whose songs are both musical and learned, and whose brain anatomy is more easily compared with humans," she says.
Earp, who played the viola in the Emory orchestra and graduated last May, is now a medical student at the Cleveland Clinic.
So what music makes her brain light up? "Stravinsky's 'Firebird' suite," Earp says.
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The above story is reprinted from materials provided by Emory University. The original article was written by Carol Clark.
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Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/NQfpAL3gUUg/121227080110.htm
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NEW YORK (AP) ? A massive winter storm is disrupting travel plans for tens of thousands of fliers trying to get home after Christmas. Snow, thunderstorms, sleet, tornados and high winds have grounded planes in the nation's midsection and are expected to slow operations on the East Coast.
Delays racked up in the morning from Dallas to Indianapolis to Chicago. By 11 a.m. EST Wednesday, more than 600 flights nationwide had been scrapped, according to flight tracking site FlightAware.com.
More cancelations are likely throughout the day, with Washington, New York and Philadelphia expected to see the largest problems. For instance, wind gusts at New York's John F. Kennedy International Airport could exceed 50 mph Wednesday night, according to FlightAware.
Passengers are pretty much at the mercy of Mother Nature and the airlines. But there are a few things they can do to improve their odds of getting home quickly.
? If you miss your connection, the airlines will automatically rebook you on the next available flight. However, with flights at near capacity, the next open seat could be several days away. Two years ago, some Christmas fliers had to wait nearly a week to get home.
? If you're unhappy with your rebooked flight, get in line to speak to a customer service representative. But also, pick up the phone and call the airline directly, go onto the airline's website and even consider sending a Tweet.
? Consider buying a one-day pass to the airline lounge. It's a nice place to relax away from the crowd and there are usually free drinks and small snacks. But the real secret to the lounges is that the airline staffs them with some of its best ? and friendliest ? ticket agents. The lines inside will be much shorter and these agents are magically able to find empty seats where nobody else can. One-day passes typically cost $50.
___
Scott Mayerowitz can be reached at http://twitter.com/GlobeTrotScott .
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The Washington Post:
The day after Labor Day, just as campaign season was entering its final frenzy, FreedomWorks, the Washington-based tea party organization, went into free fall.
Read the whole story at The Washington Post
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YouTube Ranking Factors for SEOThe Social RobotScreen shot 2012 12 10 at 11.02.15 AM 300x158 YouTube Ranking Factors for SEO YouTube's super popularity is evident in its 75 million+ registered users who upload about 150,000 videos to the site every day. The site provides a wonderful platform for ...and more?? [?]
Search Engine LandThe Keys To Success In Enterprise SEOSearch Engine LandMore likely, if you are doing SEO for a site with several million unique published pages, your organization's Web team will be scaled to meet the challenge, including entire teams dedicated to development, content development, and reporting (and likely ... [?]
More Community Based Businesses Discovering SEOSBWire (press release)For the better part of a decade now, bad economic news has dominated the headlines as more local businesses look for new ways to remain competitive in a stormy business climate. So now, in increasing numbers, managers and owners are establishing an ...and more?? [?]
State of SearchSEO Buying & Selling: 4 Tricks Creating Unachievable ExpectationsSearch Engine WatchFor many SEO agencies, the marketing and selling of SEO services is a bigger hurdle than the task of actually obtaining improved organic search results for clients. Competing for marketing dollars while proving value through the sales process needs to ...SE [?]
This Festive Season, SEO Online Solutions Offers Its Clients the Best Online ...PR.com (press release)Jersey City, NJ, December 24, 2012 --(PR.com)-- SEO Online Solutions, the US based online SEO company has come out with an exciting ?Christmas Special Offer? to double business and happiness. It is offering different services with various features and ...and [?]
Entrepreneur (blog)Beyond Basic SEO: When Hiring a Consultant Makes SenseEntrepreneur (blog)If you have an SEO emergency, such as perhaps your traffic from Google suddenly plunges out-of-the-blue, you might lack the time and experience to quickly solve a problem, in the way a professional can. It's not even just about emergencies. People take ... [?]
allkpopMnet's 'Voice Korea Kids' reveals stills featuring Yoon Sang, Seo In Young ...allkpopYoon Sang, Seo In Young, Yoseob, and the children gathered together looking like one big family, giving off a warm vibe. The warm vibe is intended to reflect the concept of the show since it is the first audition show in Korea that is targeting young .. [?]
SEO Master Expert Reveals New Advanced Techniques in SEOMENAFN.COMThere are great benefits of combining SEO and SMM techniques, which many companies don't fully utilize, says Swapan Kumar, who has been working closely with a number of businesses in India, helping them achieve first page rankings with impressive ... [?]
Numero Uno Web Solutions, a Toronto-Based SEO and Internet Marketing ...Houston ChronicleNumero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small and mid-size business-to-consumer companies, announces the launch of its SEO video service.1stlevelbacklinks Announces Lau [?]
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JOHANNESBURG (AP) ? A chipped street mural in South Africa's Soweto township depicts stations in the life of Nelson Mandela, each matched by a portrait of the global icon as he advanced from robust youth to old age. Now this infirm giant of history faces a struggle with mortality, its duration unknown but its outcome certain.
There may be no living figure so revered around the world as a symbol of sacrifice and reconciliation, his legacy forged in the fight against apartheid, the system of white minority rule that imprisoned him for 27 years.
As an idea, Mandela is monumental. As a 94-year-old man, he is frail and vulnerable, in hospital since Dec. 8, shielded from outside scrutiny by protective relatives and the South African government and military.
"He's sick. What can we do? He's sick," said Beauty Sedunedi, a Soweto resident who described Mandela as a hero. "People are crying, 'Oh, he mustn't die, he mustn't...' If God says 'come,' he'll come."
The former president would probably agree with that down-to-earth sentiment, as a man who is said to have been uncomfortable with his iconic status. The narrative of what he endured and what he contributed in the name of all South Africans tends to eclipse any personal failings, or shortcomings as a president when he took office for a five-year term after the country's first democratic elections in 1994. The country today struggles with poverty and inequality, but Mandela is widely credited with helping to avert race-driven chaos as South Africa emerged from apartheid.
He was diagnosed with a lung infection and had a procedure to remove gallstones after being admitted to a Pretoria hospital, and the South African presidency said Monday that Mandela would spend Christmas Day there. The physical decline of Mandela, who boxed in his youth and exercised regularly in prison, could be anyone's story; an ordinary man would make this wistful journey alone, or within the cocoon of family intimacy.
In the case of a man-turned-myth, however, the media, the government and the nation are passengers on what has become an awkward ride, defined by tension between the right to medical privacy and the public's interest.
"They were very secretive about his health," Sebastian Moloi, another resident of the Johannesburg township of Soweto, said of the government's initial, sometimes contradictory pronouncements about Mandela's condition. "They shouldn't keep it away from the public."
Moloi spoke outside Regina Mundi, a Catholic church that was a center of protests and funeral services for activists during the apartheid years. He said Mandela was the "godfather" of South Africa, but objected to extreme discretion about Mandela's hospital stay, saying: "He gets enough privacy in his home."
Officials have reported that Mandela has steadily improved, but warn the situation is inherently uncertain because of his age. The media has urged the government to provide regular updates or briefings with doctors. Dire rumors have swirled on social media, angering Mac Maharaj, the presidency's spokesman.
"Why are there no voices raised in our society against the human depravity manifested in such rumors?" Eyewitness News, a South African media outlet, quoted Maharaj as saying. "It has become a matter of concern. Is it not time for all of us to look at ourselves in the mirror?"
In fact, Mandela's public image has been closely managed for a long time. He has not been seen on a major stage since South Africa hosted the World Cup football tournament in 2010, and his meetings have become increasingly rare.
In August, U.S. Secretary of State Hillary Clinton visited Mandela at his home in the village of Qunu in Eastern Cape province. An Associated Press photographer who accompanied Clinton said the former leader appeared "fragile although also happy," and seemed pleased to see his visitor.
"After some deliberation, at the last moment, I was allowed inside to photograph them together. While I was in the room I never heard him say a word or hardly even move," photographer Jacquelyn Martin wrote in an email. She described how aides encouraged Mandela to smile for the camera and remarked fondly to him on what a beautiful smile he had. They called him "Madiba," which is Mandela's clan name, a term of affection.
"He scarcely moved and was a whisper of the legend," Martin wrote. She said Mandela was seated in a corner with a blanket over his legs and a newspaper in his lap. His wife, Graca Machel, was also there.
In 2009, British journalist David James Smith met the Nobel laureate while working on "Young Mandela," a book that sought, in part, to humanize the man by examining reports about his often conflicted family life.
In an email, Smith said he was required to sign a document promising he would not ask "direct questions," take photos or ask Mandela to endorse any products.
"He was sitting in his huge office behind a massive desk and seemed slightly shrivelled and sparrow-like in comparison with the sharp-suited giant of the 1950s I had come to know so well from my research," Smith wrote.
"He apologized for not getting up to greet me. 'My knees will not allow it.' I struggled to get a conversation going for a few minutes until I told him I had been to Qunu and met his 'brother' Sitsheketshe, who had been brought up with Mandela as his brother after his own parents had died."
Smith recounted: "'Ah, Sitsheketshe!' he boomed. 'Do you know the story of how he came to live with my family?' I did but said I didn't and off he went ... He seemed mortal and ordinary and that I think is one of the reasons why, though not a saint, he is a very great human being."
Sitsheketshe Morris Mandela, Nelson's cousin, died this year at the age of 80.
History offers rough parallels for Mandela and the movement to safeguard his legacy as he approaches the end of his life. Men of his stature ? American civil rights activist Martin Luther King Jr. and Indian independence leader Mohandas K. Gandhi ? were assassinated while actively engaged in their callings. Tragedy elevated their reputations.
The Soweto mural marks Mandela's birth in 1918; the Rivonia trial that led to his conviction for sabotage in 1964; the 1990 release from prison; the 1993 awarding of the Nobel peace prize to Mandela and the last white ruler, F.W. de Klerk; Mandela's 1994 election as South Africa's first black president; and his 90th birthday in 2008.
Truly, a momentous life. Yet Mandela, whose image adorns South African banknotes and statues and whose name was bestowed on buildings and squares, found ambiguity in it. In a passage described as part of an unpublished sequel to his autobiography, "Long Walk to Freedom," he wrote:
"One issue that deeply worried me in prison was the false image that I unwittingly projected to the outside world; of being regarded as a saint. I never was one, even on the basis of an earthly definition of a saint as a sinner who keeps on trying."
Reflecting on his 2009 meeting, Smith said in an interview that Mandela still retained his spark of charisma, "the glint of mischief that he had that people were so charmed by, presidents and paupers."
But he added: "You can imagine that must be almost gone now."
Source: http://news.yahoo.com/south-africa-world-watches-mandelas-struggle-160632980.html
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